https://www.crazyegg.com/blog/spendin... - Instagram has skyrocketed to become not only the number two social network on the web, with a massive 32% of adults in the US engaging with this highly visual platform, but also the number one avenue for influencer marketing. Watch this video to see why making an investment into influencers could deliver impressive results for your brand, and continue to the linked article to learn more about how to get started with this powerful marketing strategy.
Often the most popular influencers will have far more followers on Instagram than on sites such as Twitter and Facebook. Take fashion and style influencer Aimee Song of Song of Style, for example. She currently has around 71,300 Twitter followers, 185,000 YouTube subscribers, 893,376 page likes and 883,402 followers on Facebook, and 108,108 followers on Pinterest.
But on Instagram, her reach has expanded to 4.6 million.
The interaction rate that influencers enjoy with their content is also far higher — 15 times higher on average than their tweets and status updates. In fact, nearly 92% of influencers say Instagram is their favorite platform.
This is in large part due to the highly visual nature of Instagram, with its focus on beautiful imagery. This is big news for brands, whose logos and products are often of a visual nature as well. This, along with its deep integration with hashtags, which are great for catchy brand names and slogans, makes Instagram likely to be one of the best options for brand marketing.
Another reason for Instagram’s rise lies in all the great new features constantly being added to it, such as live video, stories, styled text, and artwork, with more features added regularly. In fact, this is one of they key reasons why Instagram has given Snapchat a major run for its money.
instagram marketing book How Instagram Became the Number One Influencer Marketing Platform | |
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| Science & Technology | Upload TimePublished on 4 Dec 2017 |
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